JEDO Mobile app
Jedo is for people who want to get the most out of life. Live in the moment and enjoy everyday as if it was their last. People are fed up of the same lame routine. More than ever, we are looking for more ways to go out, have fun, and reconnect with the real world.
Client
JEDO
Industry
Mobile apps
Service
Founder & Designer
Project overview
Our Challenges:
SMEs are flooding social media platforms with pages that offer outdoor activities around Lebanon
How might we build an accompanying platform that provides exclusive experience, that people can trust?
Our Goals:
Create an intuitive platform for any type of outdoor activity
Uncover unknown unique activities, experiences, and places to visit around Lebanon
Guide in every step of the activity to ensure an optimal experience
Build trust and affinity with the brand
Besides offering all these activities, Jedo acts like an active user-centered guide that accompanies people in each step and make sure they are making the most out of every trip. Hence, discover exclusive experiences and reconnect with nature.
The research rocess
Learning about our users: Actionable Insights from guerilla research
Insight 1:Time, time, and time!
Many outdoor activities required users to wake up a little early. However, 90% of the people we interviewed expressed a discomfort waking up early to participate.
Result: Give people the option the pick their preferred time right from the homepage, and filter the activities accordingly
Insight 2:That photo is photoshopped..
People viewed activities as ‘probably fake’ since most photos and videos were shot professionally.
Result: Added an Instagram feed along with a list of phone recorded videos across all activities
Insight 3:What feedback system?
Participants intended, but had no clear systems in place to provide feedback on activities that they liked or had participated in previously.
Result: Provide a like functionality that saves activities in the user’s profile, and a simple emoticon based review after participating in an activity. As a result, the homepage would highlight popular activities as rated by participants.
From findings to features
Creating an intuitive information architecture to view all types of activities: It was also really important for us that the content we provide for each activity, is comprehensive and extensive. The activity page should provide all the info the end-users need to know to get excited and book, as well as the information the host needs to share.
With all my research and conclusions in mind, we started building the app. Starting with some rough sketches on paper, I then drew up some ideas on the whiteboard, sought feedback from my teammates and then brought the final ideations to life in Sketch.
Does it actually work?
We conducted five user testing sessions to ensure that activities were exciting, made sense, and the experience exceeds expectations.
Memories as primary KPI: Our intention was to test the whole experience and not just the app. This is why, we informed our users that they will actually be attending the activities they book. After each session, the end users had to go through the preparation phase before the activity, use the app there, and get back to use with all their comments and feedback.We focused on those Awe moments of captivating sights, fun encounters, accidents, and feelings after each activity.
The changes
Refined Labels: 70% of testers were amazed by the safety and ‘How To” information shared by Joe, our Sports activities host. It was all they could speak of. And since we had experts and licensed professionals on board, we created a bunch of new activities intended to teach the techniques of Hiking, Outdoor camping, and even paragliding.
Managing Expectations Early: 100% of the users forgot to bring something while on their trip. This is why, we added a highlighted sections that includes “What to bring, What to Wear, and What to Expect”
Adding better clues: Numbers were added into the titles of the filters so that it would be easy to see the number of available activities rather than a user having to click through all the tabs to see if there was something in there for them.
The Design Result
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