Launching, growing and closing Jedo
Client
Jedo
Industry
Digital product
Service
Founder & CEO
1. Discovery: Iterative assessment
Consulting in the Middle East meant more travel, more work, and less time to discover the local cultures of the region.
The country has a whole lot to offer (and no, it doesn’t have a desert). Yet so many people find it very hard to plan their trip there.
Challenge Identification:
The challenge emerged from personal experience while consulting at Ogilvy, where extensive travel across the Middle East left little time for discovering local and cultural experiences. Existing platforms failed to provide tailored experiences efficiently, with statistics showing that:
23 hours Avg time to plan a single trip.
80% of travelers couldn’t find experiences that suited their tastes.
60% cited accommodation issues as the main blocker.
Initial Goals:
The goal was to create a solution that would streamline the discovery of local experiences, making it easier and quicker for travelers to find activities that matched their preferences.Challenge Identification:
2. Required direction
After a bootstrapped mvp and little traction, we realised Local AI Travel is a tough, and exciting nut to crack. So we started digging.
Speaking with customers became a weekly ritual
Executing quick & lean, with our time and effort in mind
Building a dynamic of seamless collection and anticipated reward.
Brand and marketing materials were created to support the platform’s launch, aiming to establish a strong market presence.
3. Design & Delivery
Our second validated version was out, and it exceeded every expectation.
Constantly iterating: The platform was initially launched in beta to 300 users, which provided a wealth of feedback and insights. Based on this feedback, the platform was iteratively improved, refining both its functionality and user experience.
Jedo app Launching:The beta launch was followed by a successful fundraising round, securing $110,000 from angel investors, personal contributions and family.This enabled the team to release an updated version in April 2023, with a focus on the Lebanese market.
4. Strategic and Business Impact
The region’s security situation took its toll, but we made satisfying return and exposure, and more..
Initial MLP launch made $12,000 in profit within the first two months, validating demand.
The second release saw explosive growth, reaching 53,000 users and generating $100,000 in profit in 6 months, with $0.73 CAC.
The outbreak of war in Gaza and Southern Lebanon severely impacted the tourism industry, leading to a halt in operations and ongoing negotiations.
In response, a strategic partnership was formed with a startup studio in Saudi Arabia, we are now refining the acquisition of the platform’s technology to update an existing platform in KSA.
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