McDonalds reached out to Ogilvy in order to revamp their MEA website. Their primary objective from the new website is to create brand affinity with the consumers by engaging with them and showcasing the content with much visual appeal

The secondary objective was to influence brand perception by understanding and getting closer to the consumers via the ‘Your Right to Know’ content platform that resides within the Arabia brand site

Finally, their tertiary objective is to bridge the gap between the Brand and McDelivery platform to facilitate ecommerce transactions on the McDelivery Platforms.