Safriyat is not a re-invention of online travel websites, but rather as a serious enhancement to the experience that users are having with current platforms

The purpose of Safriyat is create a pleasant journey, enough to entice loyal customers of other travel websites to shift their business to the new platform.

An advanced and customer-centered loyalty program was set up by the project founders, and the website’s UX needed to reflect that program even for unsubscribed users.