Design as a force for change
Since 2013
How design guides behavior
and opens opportunity?
Over time, that question became a discipline,
honed in startups, global firms, and many things in between.
Good design never shouts.
Good design listens, arranges, and reveals.
I find patterns others miss,
connect what doesn’t yet connect,
and turn complexity into something
you feel without thinking.
Some work is visible on a screen.
Much of it lives unseen.
Let's talk about the things in between..
Ways I Help
Each project is a chance to bring order to chaos. I design to leave legacy, spark curiosity, and inspire connection.
Product & Design Vision
Guide products from idea to impact. Align teams around a shared vision that’s practical and inspiring.
Information Architecture development
AI-powered discovery
Lean canvas build & alignment
Segment definition
Team & Research alignment
Lean prototype build & validation
Product & Design Vision
Guide products from idea to impact. Align teams around a shared vision that’s practical and inspiring.
Information Architecture development
AI-powered discovery
Lean canvas build & alignment
Segment definition
Team & Research alignment
Lean prototype build & validation
Product & Design Vision
Guide products from idea to impact. Align teams around a shared vision that’s practical and inspiring.
Information Architecture development
AI-powered discovery
Lean canvas build & alignment
Segment definition
Team & Research alignment
Lean prototype build & validation
Product & Design Vision
Guide products from idea to impact. Align teams around a shared vision that’s practical and inspiring.
Information Architecture development
AI-powered discovery
Lean canvas build & alignment
Segment definition
Team & Research alignment
Lean prototype build & validation
Product Strategy & Discovery
Uncover the right problems, test bold ideas, and design solutions that work in the real world.
Market landscape & competitor research
Define value proposition
Behavior dynamics analysis
Problem discovery workshops
Strartegy workshop
Brand experience audits
Product Strategy & Discovery
Uncover the right problems, test bold ideas, and design solutions that work in the real world.
Market landscape & competitor research
Define value proposition
Behavior dynamics analysis
Problem discovery workshops
Strartegy workshop
Brand experience audits
Product Strategy & Discovery
Uncover the right problems, test bold ideas, and design solutions that work in the real world.
Market landscape & competitor research
Define value proposition
Behavior dynamics analysis
Problem discovery workshops
Strartegy workshop
Brand experience audits
Product Strategy & Discovery
Uncover the right problems, test bold ideas, and design solutions that work in the real world.
Market landscape & competitor research
Define value proposition
Behavior dynamics analysis
Problem discovery workshops
Strartegy workshop
Brand experience audits
Workshop Facilitation & Team Alignment
Bring clarity, alignment, and momentum to cross-functional teams.
Design sprint facilitation
Cross-functional quarterly planning
AI prototyping workshops
Roadmap prioritization sessions
Stakeholder alignment
Board reporting
Workshop Facilitation & Team Alignment
Bring clarity, alignment, and momentum to cross-functional teams.
Design sprint facilitation
Cross-functional quarterly planning
AI prototyping workshops
Roadmap prioritization sessions
Stakeholder alignment
Board reporting
Workshop Facilitation & Team Alignment
Bring clarity, alignment, and momentum to cross-functional teams.
Design sprint facilitation
Cross-functional quarterly planning
AI prototyping workshops
Roadmap prioritization sessions
Stakeholder alignment
Board reporting
Workshop Facilitation & Team Alignment
Bring clarity, alignment, and momentum to cross-functional teams.
Design sprint facilitation
Cross-functional quarterly planning
Develop and test value
Roadmap prioritization sessions
Stakeholder alignment
Board reporting
work experience
Discover my design journey. Each role has contributed to my passion for innovative design.
Dec 2024 - Present
Amsterdam, NL
Doctolib
Senior (Acting Staff) Product Designer
Leading Clinical Communication & Collaboration tools used by millions. Leading user-centric solutions that improve access, efficiency, and trust across Europe’s largest healthtech platform.
Dec 2024 - Present
Amsterdam, NL
Doctolib
Senior (Acting Staff) Product Designer
Leading Clinical Communication & Collaboration tools used by millions. Leading user-centric solutions that improve access, efficiency, and trust across Europe’s largest healthtech platform.
Dec 2024 - Present
Amsterdam, NL
Doctolib
Senior (Acting Staff) Product Designer
Leading Clinical Communication & Collaboration tools used by millions. Leading user-centric solutions that improve access, efficiency, and trust across Europe’s largest healthtech platform.
Dec 2024 - Present
Amsterdam, NL
Doctolib
Senior (Acting Staff) Product Designer
Leading Clinical Communication & Collaboration tools used by millions. Leading user-centric solutions that improve access, efficiency, and trust across Europe’s largest healthtech platform.
Feb 2022 - Nov 2024
Amsterdam, NL
Jedo
Founder & CEO
Built a smart trip-planning companion from scratch, blending AI with local insight. Turned everyday travel ideas into actionable, shareable plans — making local tourism easier for thousands.
Feb 2022 - Nov 2024
Amsterdam, NL
Jedo
Founder & CEO
Built a smart trip-planning companion from scratch, blending AI with local insight. Turned everyday travel ideas into actionable, shareable plans — making local tourism easier for thousands.
Feb 2022 - Nov 2024
Amsterdam, NL
Jedo
Founder & CEO
Built a smart trip-planning companion from scratch, blending AI with local insight. Turned everyday travel ideas into actionable, shareable plans — making local tourism easier for thousands.
Feb 2022 - Nov 2024
Amsterdam, NL
Jedo
Founder & CEO
Built a smart trip-planning companion from scratch, blending AI with local insight. Turned everyday travel ideas into actionable, shareable plans — making local tourism easier for thousands.
Jun 2021 - Nov 2024
Amsterdam, NL
Temper
Senior Product Designer
Shaped platform growth through workshops, research, and strategy. Created scalable design systems and improved collaboration between designers, PMs, and stakeholders.
Jun 2021 - Nov 2024
Amsterdam, NL
Temper
Senior Product Designer
Shaped platform growth through workshops, research, and strategy. Created scalable design systems and improved collaboration between designers, PMs, and stakeholders.
Jun 2021 - Nov 2024
Amsterdam, NL
Temper
Senior Product Designer
Shaped platform growth through workshops, research, and strategy. Created scalable design systems and improved collaboration between designers, PMs, and stakeholders.
Jun 2021 - Nov 2024
Amsterdam, NL
Temper
Senior Product Designer
Shaped platform growth through workshops, research, and strategy. Created scalable design systems and improved collaboration between designers, PMs, and stakeholders.
Oct 2016 - May 2021
Amsterdam, NL
Ogilvy
Experience Design Lead
Consulted global clients on digital and experience design transformations. Directed research, prototyping, and delivery across multiple sectors, balancing brand storytelling with measurable results.
Oct 2016 - May 2021
Amsterdam, NL
Ogilvy
Experience Design Lead
Consulted global clients on digital and experience design transformations. Directed research, prototyping, and delivery across multiple sectors, balancing brand storytelling with measurable results.
Oct 2016 - May 2021
Amsterdam, NL
Ogilvy
Experience Design Lead
Consulted global clients on digital and experience design transformations. Directed research, prototyping, and delivery across multiple sectors, balancing brand storytelling with measurable results.
Oct 2016 - May 2021
Amsterdam, NL
Ogilvy
Experience Design Lead
Consulted global clients on digital and experience design transformations. Directed research, prototyping, and delivery across multiple sectors, balancing brand storytelling with measurable results.
Sep 2016 - May 2021
Kaslik, LB
USEK University
Senior Digital Media Instructor
12 courses annually, from 101 intros to Masters Thesis mentorship. Achievements include raising the program’s students' employment rate from 34% to 100%. Held the highest student satisfaction rate in the faculty for during all 4 years.
Sep 2016 - May 2021
Amsterdam, NL
USEK University
Senior Digital Media Instructor
12 courses annually, from 101 intros to Masters Thesis mentorship. Achievements include raising the program’s students' employment rate from 34% to 100%. Held the highest student satisfaction rate in the faculty for during all 4 years.
Sep 2016 - May 2021
Kaslik, LB
USEK University
Senior Digital Media Instructor
12 courses annually, from 101 intros to Masters Thesis mentorship. Achievements include raising the program’s students' employment rate from 34% to 100%. Held the highest student satisfaction rate in the faculty for during all 4 years.
Sep 2016 - May 2021
Kaslik, LB
USEK University
Senior Digital Media Instructor
12 courses annually, from 101 intros to Masters Thesis mentorship. Achievements include raising the program’s students' employment rate from 34% to 100%. Held the highest student satisfaction rate in the faculty for during all 4 years.
Clients
I’ve worked with some great companies over the years. Here's a selected few.
Pfizer
IBM
Nestle
Coca Cola
Starbuck
Huawei
BBC
Sephora
Goverment of Dubai
State of Qatar
Pfizer
IBM
Nestle
Coca Cola
Starbuck
Pfizer
IBM
Nestle
Coca Cola
Starbuck
Huawei
BBC
Sephora
Goverment of Dubai
State of Qatar
Pfizer
IBM
Nestle
Coca Cola
Starbuck
Huawei
BBC
Sephora
Goverment of Dubai
State of Qatar