I’m driven by how people think, decide, and work together. My path spans teaching, global brands, startups, and unicorns. I’ve focused on alignment, experimentation, and creating impact at increasing levels of complexity.
Experience
Discover my design journey. Each role has contributed to my passion for innovative design.
Discover my design journey. Each role has contributed to my passion for innovative design.
Dec 2024 - Present
Amsterdam, NL
Doctolib
Senior Product Designer
Leading Clinical Communication & Collaboration tools used by millions. Leading user-centric solutions that improve access, efficiency, and trust across Europe’s largest healthtech platform.
Dec 2024 - Present
Amsterdam, NL
Doctolib
Senior Product Designer
Leading Clinical Communication & Collaboration tools used by millions. Leading user-centric solutions that improve access, efficiency, and trust across Europe’s largest healthtech platform.
Feb 2022 - Nov 2024
Amsterdam, NL
Jedo
Founder & CEO
Built a smart trip-planning companion from scratch, blending AI with local insight. Turned everyday travel ideas into actionable, shareable plans — making local tourism easier for thousands.
Feb 2022 - Nov 2024
Amsterdam, NL
Jedo
Founder & CEO
Built a smart trip-planning companion from scratch, blending AI with local insight. Turned everyday travel ideas into actionable, shareable plans — making local tourism easier for thousands.
Jun 2021 - Nov 2024
Amsterdam, NL
Temper
Senior Product Designer
Shaped platform growth through workshops, research, and strategy. Created scalable design systems and improved collaboration between designers, PMs, and stakeholders.
Jun 2021 - Nov 2024
Amsterdam, NL
Temper
Senior Product Designer
Shaped platform growth through workshops, research, and strategy. Created scalable design systems and improved collaboration between designers, PMs, and stakeholders.
Oct 2016 - May 2021
Amsterdam, NL
Ogilvy
Experience Design Lead
Consulted global clients on digital and experience design transformations. Directed research, prototyping, and delivery across multiple sectors, balancing brand storytelling with measurable results.
Oct 2016 - May 2021
Amsterdam, NL
Ogilvy
Experience Design Lead
Consulted global clients on digital and experience design transformations. Directed research, prototyping, and delivery across multiple sectors, balancing brand storytelling with measurable results.
Sep 2016 - May 2021
Amsterdam, NL
USEK University
Senior Digital Media Instructor
12 courses annually, from 101 intros to Masters Thesis mentorship. Achievements include raising the program’s students' employment rate from 34% to 100%. Held the highest student satisfaction rate in the faculty for during all 4 years.
Sep 2016 - May 2021
Amsterdam, NL
USEK University
Senior Digital Media Instructor
12 courses annually, from 101 intros to Masters Thesis mentorship. Achievements include raising the program’s students' employment rate from 34% to 100%. Held the highest student satisfaction rate in the faculty for during all 4 years.
2013 - 2016
France, UAE, Lebanon
Various roles
UX Design & Founding Designer
Soochef - Founding Designer Agence VOX - Freelance UX Designer Adipso Web & Mobile - Freelance UX Designer Day•Dream Creative Studio - UX Designer M&C SAATCHI - UX Designer
2013 - 2016
Amsterdam, NL
Various roles
UX Design & Founding Designer
Soochef - Founding Designer Agence VOX - Freelance UX Designer Adipso Web & Mobile - Freelance UX Designer Day•Dream Creative Studio - UX Designer M&C SAATCHI - UX Designer
I’ve worked with some great companies over the years. Here's a selected few.
Pfizer
IBM
Nestle
CocaCola
Starbucks
Huawei
BBC
Sephora
Government of Dubai
State of Qatar
Pfizer
IBM
Nestle
Coca Cola
Starbuck